You can start the lawn from mid August to mid September so the grass will be well established before winter. My favorite blend is our Super Sandy Blend (whether you have sandy soil or not).  It is primarily a blend of turf quality tall fescue.  They have fine blades like bluegrass but, once established, will have a root system that will penetrate 2’ or deeper into the soil versus 6” for bluegrass.  This means that it will be durable and drought resistant…low maintenance.  Here’s a link to a post all about starting a lawn from seed.